In today’s fast-changing world, artists like Cass help make sense of the chaos. The Kansas City-born rapper has released the music video for his latest single, “My Algorithm.” The song comes from his debut solo album, Hip Hop Head, which dropped last month.
Hip Hop Head offers listeners a look into Cass’s creative mind. The album explores themes related to pop culture and modern society. The music video for “My Algorithm” matches this tone perfectly. It is clever, funny, and full of lighthearted moments. Cass doesn’t take himself too seriously and often makes fun of himself in the video.
About the song, Cass said:
“‘My Algorithm’ is what happens when you stare too long into the digital void and it starts staring back. Our devices know us better than we know ourselves. They hype us up, drag us down, and sometimes even control us. I wanted the song to feel as chaotic and wired as the world it came from. In a universe where every inner-avatar screams for attention, getting heard is both easier and harder than ever. That’s why outlets like V13 matter. They listen and work hard to find real voices through all the noise.”
Before this album, Cass mostly appeared as a guest on other artists’ projects. Now, Hip Hop Head marks his full step into the spotlight. The flow and lyrics show that this album has been a long time in the making. It tells the story of Cass’s growth—from a young kid trying to make music to a confident, established artist. He also pays tribute to the pioneers who inspired him.
The album includes production by JPZ, who has worked with big names like E-40, Richie Rich, and Tech N9ne. JPZ and battle rap legend JP Cali Smoov also appear on the album.
Musically and lyrically, Hip Hop Head mixes today’s pop culture with the sounds that shaped Cass. Like “My Algorithm,” tracks such as “Atomic Bomb” discuss current cultural trends. “Just Like Slim” shares the experience of being an Eminem superfan. The album also features diss tracks, but each song tells part of a larger story. It feels like an origin story filled with sharp lyrics meant to inspire.
Cass sums up his goal clearly: “I only care about one thing… fucking up lyrically anything near me that moves.”
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