Jennie of BLACKPINK Launches Solo Venture with New Label, Odd Atelier

by Patria

Renowned K-pop sensation Jennie, a member of the globally acclaimed girl group BLACKPINK, has unveiled her latest endeavor, Odd Atelier, a self-established label marking her solo journey in the coming year.

The 27-year-old artist made the announcement via her Instagram Story, expressing gratitude for the accomplishments of the past year and anticipation for the future. Jennie stated, “I’m so thankful for all the love I’ve received. I’m also excited about what’s to come as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course BLACKPINK.”

Providing further insight into Odd Atelier, she shared on the label’s Instagram page, “OA, which stands for ODD ATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist JENNIE in November 2023.”

Meanwhile, BLACKPINK, consisting of Jisoo, Lisa, and Rosé, is currently in negotiations regarding their solo contracts with YG Entertainment. Speculation arose about the group’s future with the label, but a recent filing by YG Entertainment confirmed the continued collaboration with BLACKPINK.

“The board has completed a resolution about renewing the contracts with Blackpink’s four members,” stated YG Entertainment. Yang Hyun Suk, the founder, added, “We are pleased to continue our relationship with Blackpink. Blackpink will continue to do its best to shine even brighter in the global music market as an artist representing not only our company but also K-pop. […] And we send our unwavering support and faith to [fans].”

Despite this confirmation, the individual solo contracts for each BLACKPINK member are reportedly still “under negotiation,” as per Variety. As the most successful Korean girl group internationally, BLACKPINK’s achievements were recently recognized by King Charles during a state banquet at Buckingham Palace.

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