Blenders Eyewear, a leading eyewear brand under Safilo Group, has announced country music sensation Alana Springsteen as its newest brand ambassador. Known for her magnetic stage presence and unique style, Springsteen joins a roster of Blenders ambassadors who are shaping the worlds of music, sports, and fashion.
The partnership will give fans an exclusive look at Springsteen’s favorite Blenders eyewear and how they fit into her vibrant, on-the-go lifestyle. Through exclusive campaigns and social media content, fans will see Springsteen showcase her favorite Blenders styles, along with a special product collaboration set to launch in late 2025.
“Partnering with Blenders feels like a perfect match,” said Alana Springsteen. “Growing up in Virginia Beach, my version of country had salt in the air and sand in my boots. I’ve always been drawn to looks that are both laid-back and bold, grounded and expressive. That’s what I love about Blenders – they let me make a statement without saying a word.”
Springsteen, a rising star and #1 chart-topper, brings a fresh energy to Blenders Eyewear. Her addition as a brand ambassador signals Blenders’ growing presence in the music space, reinforcing its commitment to promoting individuality through vibrant, expressive product storytelling.
“Blenders was born on the dance floor, with music in its veins,” said Chase Fisher, Founder and Brand Evangelist of Blenders Eyewear. “Teaming up with Alana feels like destiny. She’s not just a rising star; she’s a force—bold, grounded, and unapologetically herself. That’s exactly the spirit of this brand. She can own a stage and still feel like your best friend—and that’s what we look for in a partner.”
Blenders Eyewear, rooted in music and known for its bold designs, continues to redefine the eyewear industry. With Springsteen on board, the brand’s forward-thinking vision aims to empower a new generation of creators and tastemakers, further embracing its mission of living life in motion.
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