Denver, CO – Outlaw Light Beer, the fastest-growing domestic light beer in the U.S., has teamed up with country music star Koe Wetzel in an exciting new partnership. Known for his bold, country-rock style, Wetzel brings his energetic, rebellious spirit to the brand, helping connect fans with the music, moments, and beer they love.
With Outlaw Light’s rapid growth in Texas and past collaborations with artists like HARDY, this partnership strengthens the brand’s ties to the country music scene. Wetzel’s strong connection with his fans, combined with his “Outlaw” reputation, makes him an ideal partner to help promote the brand.
“This partnership was a no-brainer,” said Ari Opsahl, CEO of Outlaw & Tivoli Brewing Co. “Koe Wetzel perfectly embodies the Outlaw spirit – fearless, unapologetic, and deeply connected to his fans. This is not just a sponsorship, it’s an integration. We’re aligning with one of the most exciting artists in country music to amplify our brand and reach an audience that values quality, independence, and a good time.”
Wetzel will be involved in Outlaw Light’s marketing campaigns, offering fans exclusive experiences, co-branded merchandise, and brand activations at his concerts across the country. The partnership also includes an equity stake, ensuring Wetzel has a hand in the brand’s future success.
“I’m excited to be partnering with Outlaw Beer,” said Koe Wetzel. “There are plenty of beer options out there, but Outlaw is the one for us. Cheers to all the Outlaws out there!”
“I’m pumped to have Koe join the Outlaw team,” said HARDY. “I’m sure we’ll be enjoying plenty of Outlaw beers while we tour together this year.”
The partnership is a significant milestone for both Outlaw Light and Wetzel, combining Wetzel’s massive influence—over 3.7 billion streams, multiple Platinum and Gold-certified hits, and sold-out tours—with the brand’s growing presence. This collaboration not only strengthens their shared commitment to authenticity and hard work but also brings fans a great beer at a competitive price.
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