Major League Soccer (MLS) is gearing up for its 30th season with a star-studded new ad campaign, featuring rising rap sensation Doechii. Known for her breakout success, including her first Grammy win for Alligator Bites Never Heal, Doechii is at the heart of the league’s “Game On” branding effort.
The campaign will launch with a commercial during next Sunday’s Super Bowl, showcasing the vibrant energy of MLS crowds and the diverse talent on the field, including Inter Miami’s Lionel Messi. Throughout the season, spots will air on MLS’s media partners—Apple, Fox Sports in the U.S., and TSN and RDS in Canada—and across social media platforms.
Doechii joins a roster of music stars who have collaborated with MLS, including 2 Chainz, Miguel, Prince Royce, and TOKiMONSTA. The new campaign highlights the league’s 30th anniversary while focusing on excitement, innovation, inclusivity, and the world-class soccer that defines MLS, which boasts players from 80 countries across six continents.
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