Coca-Cola teams up with Marshmello and Jonas Brothers

by Patria

This weekend at the MSG Sphere in Las Vegas, Marshmello and the Jonas Brothers have teamed up with Coca-Cola to give fans a taste of the future.

The stars are teaming up with Coca-Cola for their ‘Destination Y3000’ experience in Las Vegas. The experience aims to virtually transport attendees to the year 3000 through a series of futuristic encounters.

The DJ, who collaborated with Coca-Cola Creations last year to create the first artist-designed beverage, will perform at the event. Meanwhile, interactive holograms will feature the Jonas Brothers.

The event marks the recent launch of Coca-Cola Y3000 Zero Sugar, a new flavor created in collaboration with human and artificial intelligence.

From November 9-13, the venue’s Exosphere will feature striking visuals that will immerse fans in a futuristic cityscape defined by Coca-Cola. The futuristic city will also feature architecture inspired by the Y3000 AI Cam, an AI-powered feature that encourages fans to capture their surroundings and transform them into futuristic images. Fashion enthusiasts can also try on a futuristic capsule collection from edgy fashion brand AMBUSH using interactive mirrors.

“When we launched Coca-Cola Y3000 Zero Sugar, we made it possible to explore the future through the lens of AI technology, and now we’re bringing futuristic experiences to life in the physical world for our fans to enjoy,” said Oana Vlad, Senior Director, Global Strategy, The Coca-Cola Company.

Coca-Cola Y3000 Zero Sugar is currently available for a limited time in select markets around the world, including the United States, Canada, Europe, Australia, China and Africa.

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