Kendrick Lamar’s latest album, GNX, continues to dominate the charts, with three of its tracks landing in the US Top Songs on YouTube. “tv off,” featuring Lefty GunPlay, sits at #7, while “squabble up” follows at #18, and the SZA collaboration “luther” reaches #33. Lamar’s song “Not Like Us,” a track born from his lyrical clash with Drake, also makes a notable appearance at #9. This success has propelled Lamar to #2 on the US Top Artists chart, solidifying GNX’s ongoing impact.
In addition to his chart-topping performance, Lamar is set to deliver a highly anticipated show at the Apple Music Super Bowl LIX Halftime Show. The trailer for the event reveals that SZA will join Lamar as a special guest, adding to the excitement of an already groundbreaking performance.
The Halftime Show promises to be an industry collaboration, with DPS producing the event and Roc Nation, alongside Jesse Collins, serving as executive producers. Live performance director Hamish Hamilton will oversee the production, while creative direction for Lamar’s performance comes from pgLang, the creative company he co-founded.
Apple Music’s partnership with the NFL and Roc Nation has transformed the Super Bowl Halftime Show into one of the most-watched musical events in history, delivering performances that resonate on a global scale. With last year’s Usher performance becoming the most-watched Halftime show ever and earning three Emmy nominations, this year’s show is poised to be another game-changer.
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