Ice Cube has just released the official music video for “Rollin’ at Twilight,” the opening track from his critically acclaimed album Man Down. Directed by Gabriel “VideoGod” Hart, the video offers a striking visual representation of Los Angeles at sunset, blending cinematic scenes with Cube’s signature West Coast style.
The video kicks off with a breathtaking aerial shot of an LA sunset, setting the tone for an atmospheric exploration of the city. Cube introduces the visuals with a brief snippet of “Not Like Them,” a track from Man Down, before diving into the main event as “Rollin’ at Twilight” takes center stage.
Cruising through the streets in a Dodge Charger SRT, Cube exudes his trademark cool as he raps. The video’s vibrant, video game-inspired colors highlight LA’s lively nightlife, with scenes of Cube bonding over dominoes and drinks, reflecting his deep connection to the culture that shaped him. Throughout, the LA skyline serves as a dynamic backdrop to Cube’s smooth delivery.
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