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Hoang Dung Joins Forces with Singapore Tourism Board for “Made in Singapore” Campaign

by Barbara

The Singapore Tourism Board (STB) has teamed up with Vietnamese pop muaic star Hoang Dung for a unique collaboration aimed at showcasing the vibrant city-state’s blend of culture, nature, and modernity. The partnership forms part of the STB’s Made in Singapore campaign, with the music video for Hoang Dung’s single “Cuoi Tuan (1825)” serving as a central visual for the initiative.

The video, which highlights Singapore’s iconic landmarks as well as lesser-known spots, marks Hoang Dung’s first-ever overseas filming experience. Reflecting on the project, the artist expressed his excitement, stating, “I am delighted to partner with the Singapore Tourism Board on this meaningful project. My first visit to Singapore has been a rewarding experience, and I am excited to share the city’s unique fusion of culture, nature, and modernity through this music video. I hope this collaboration inspires my fans to explore the many facets of this city-state.”

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Serene Ng, STB’s Vietnam area director, also spoke highly of the collaboration, noting, “This partnership not only emphasises Singapore’s vibrant fusion of culture, nature, and modernity but also amplifies the essence of Made in Singapore through Hoang Dung’s distinctive perspective.

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